Buying Gay: How Physique Entrepreneurs Sparked a Movement
by David K. Johnson
8vo. pp. xvi, 308. black and white illustrations. index. wrs. New York: Columbia University Press, .
Columbia Studies in the History of U.S. Capitalism.
ISBN-10: 0231189117 / ISBN-13: 9780231189118
WINNER of the 2021 JOHN BOSWELL PRIZE
WINNER of the 2020 PROFESSIONAL PRIZE
FINALIST, 2020 RANDY SHILTS AWARD for Gay non-fiction
In 1951, a new type of publication appeared on newsstandsthe physique magazine produced by and for gay men. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections - and tensions - between the market and the movement. David K. Johnson reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.