Buying Gay: How Physique Entrepreneurs Sparked a Movement by David K. Johnson

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Buying Gay: How Physique Entrepreneurs Sparked a Movement
by David K. Johnson

8vo. pp. xvi, 308. black and white illustrations. index. wrs. New York: Columbia University Press, [2021].

Columbia Studies in the History of U.S. Capitalism.

New.

ISBN-10: 0231189117 / ISBN-13: 9780231189118


WINNER of the 2021 JOHN BOSWELL PRIZE
WINNER of the 2020 PROFESSIONAL PRIZE
FINALIST, 2020 RANDY SHILTS AWARD for Gay non-fiction
In 1951, a new type of publication appeared on newsstands—the physique magazine produced by and for gay men. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections - —and tensions— - between the market and the movement. David K. Johnson reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.