Manifesti Posters: Il viaggio in mare, pubblicita e crociere in Italia 1885-1965 / The Sea Voyage: Advertising and Cruises in Italy from 1885 to 1965 by Paolo Piccione
4to. pp. 240. English & Italian text. profusely illustrated. hardcover. dw. Milano: Silvana Editoriale, 2004.
ISBN-10: 8836627986 / ISBN-13: 9788836627981
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A continuation of Silvana Editoriale’s Posters series, this volume presents the most significant examples of advertising graphics produced by Italian shipping companies between 1885 and 1965. The graphics range from those produced for the first steam ships of the 1880s to those for the ocean liners of the 1920s, cruise liners of the 1930s and, finally, those for the last transatlantic lines in the 1960s. Posters: The Sea Voyage collects placards, posters, announcements, advertising leaflets, brochures and pamphlets produced to promote passenger ships, cruises, sea journeys and Atlantic crossings. In addition to identifying these graphics, text by architect and scholar Pablo Piccione contextualizes and historicizes the development of Italian graphic styles and tastes.